There is nothing static about an “end-state“ because it’s defined in terms of conditions, which are always changing. Strategy needs to be multi-dimensional to achieve, maintain and adjust an end-state vis a vis competitors trying to do the same. Multiple Dimensions Competitive strategy integrates ways and means to achieve ends in conditional end-states. If we look at…
The need for a comprehensive approach to strategy that’s relevant to the global information environment is made clear by recent cyber and information attacks. The Solar Winds and Hafnium attacks from US data centers occurred in a context of persistent disinformation campaigns (Russia, China). Yet the US cyber, info ops and law enforcement communities have…
Plan with a winning strategy. Follow through with activities to bring about superior effects. Anticipate what competitors will do. Reimagine and repeat.